If your website is not fully encrypted and secure, get ready for a Google smack down...
In their effort to make the Internet safe to surf, and in light of the fact that 87% of websites are now secure, Google is choosing to bring attention to those websites whose owners can't be bothered to protect their site visitors. Beginning in October 2018, secure websites will no longer have a padlock. Instead, non-secure websites will show a red warning symbol and a "not-secure" label to warn unsuspecting visitors.
What this means to you is that a warning like this can drive away potential clients, patients or customers. After all, who wants to spend time on a website where their personal information, including their location, can be hacked or stolen? Plus, it's a terrible look for your business, practice or organization.
The solution is simple; obtain a security certificate from a recognized authority (CA) and implement it on your website. If you don't know how to do this, hire a website security professional to do it for you. (FYI, I have found that many website designers do not know how to do this; in fact, many of their own websites are not encrypted and secure.)
The average fee for a professional to encrypt your website and remove the "not secure" warning runs around $300. You can purchase a certificate from an approved authority for as little as $20 per year. A word of warning, however: I have come across numerous partially encrypted websites where the site owner purchased a certificate but did not install it properly. This is a common error, and can usually be corrected by having a professional review the site and installation for errors.
Ready or not, it's coming. If you're website isn't secure, it's time to take action before it affects your bottom line or your marketing efforts. To learn more about encrypting your website, you can find both DIY and professional solutions at www.webxdesign.us/encryption.
Suzanne Bradley is the owner of Suzanne Bradley Solutions, WebX Marketing & Design and Online Digital Menus. For over 30 years she has worked with business owners, professionals and organizations to improve their results (and profits) through various channels. Suzanne is certified as a HIPAA Security Business Associate and has been a forerunner in bringing website security awareness to website owners. She is available for private or group consultation, as well as training.
Suzanne can be reached by email at "email@example.com, or by phone at 317.747.0578.